“The China based Self Adhesive Film manufacturer presented book cover and whiteboard films at recent exhibition in Frankfurt”
During the recent Paperworld event running from January 31 to February 2, 2016, China based Self Adhesive Film manufacturer Fancy-Fix was in attendance to mingle with other vendors, explain and promote their products, and meet with exhibitors in parallel verticals.
“There was an enormous turnout,” says Rita, spokesperson for Fancy-Fix. “The range of nationalities represented and the array of products being displayed was extremely impressive, and the exposure for each vendor involved was extremely beneficial.
The event, which has been an annual affair since , was held in the center of Germany at Messe Frankfurt. The venue also hosts Creativeworld and Christmasworld simultaneously, meaning the number and variety of exhibitors is massive.
“You see people from Europe, Asia, and America all coming together to make contacts and network,” says Rita. “For us, Frankfurt offers the advantage of being able to hold discussions not only with our valued customers, but with the exhibitors in Europe Halls, who are also represented at the show.”
Highlights of the event included the showcasing of office supplies, including whiteboard stickers, blackboard stickers, greenboard stickers, and clear dry erase stickers, suitable for classroom and boardroom use, and school supplies, including adhesive book covers and doodle-on foils.
“We had success in outreach to new customers this year, thanks to our expanded offerings,” says Rita. “People were coming up and saying they were looking to switch suppliers and were interested in our superior removable adhesives”
New items such as gifts and games also were well received, with trending interest in coloring items such as coloring books, maps, and papers. Cork products were also a popular item, including notebooks, folders, stamps, and furniture.
“While office supplies and school supplies are the most sought after items, we are also seeing a resurgence of personal creative gifts,” Rita commented. Memo stickers, stationery sets, magnetic maps and more were in demand. “The coloring book trend is huge. We are expanding our gift items into that area because of the rapidly increasing demand which shows no signs of slowing down.”
Paperworld will return in 2017, with a venue TBD.
Fancy-Fix is a manufacturer of Self Adhesive Film and Wall Stickers. Visit the website at fancy-fix.com